The practice of cattle feeding has evolved from the early and relatively simple strategy of allowing cattle to roam and graze on seemingly endless grassy rangelands, to a state-of-the-art modern industry, featuring custom feedlots that rely on the latest machines, technology, and scientific research. This evolution is a product of many intersecting factors:
- The sheer bounty but inevitable limitations of Alberta’s natural resources
- Industry strategies
- The successes and failures of cattle feeders over the years
- The demands of the marketplace
Alberta’s cattle feeders play a vital role in Canada’s beef production and are committed to providing safe, healthy, and high quality food in a socially responsible manner. Our priority is to be the experts on antimicrobial use, food safety, and consumer preferences. We are leading the charge on farm safety, sustainability, and increasing global presence and influence for the beef industry.
We know it is imperative that we use all available resources to keep science in the forefront of conversations to achieve alignment on what sustainability means in the beef industry. Going forward, we will continue to provide consistent, science-based messaging. We are conscious that we can’t let our foot off the gas on the long-term strategies that keep our cattle feeding operations safe and profitable.