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Mark your calendar for the Alberta Beef Industry Conference

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The Alberta Beef Industry Conference is less than two months away, taking place at the Sheraton Red Deer Hotel from March 12-14, 2019.

The event is one of Canada’s largest beef conferences and trade shows, and provides an opportunity for the industry to come together to learn, to network and to discover the latest products and innovations.

As one of the five hosts of the conference, the Alberta Cattle Feeders’ Association is delighted to work alongside Alberta Beef Producers, Alberta Auction Markets Association, Alberta Livestock Dealers and Order Buyers Association, and the Western Stock Growers’ Association.

Once again, there is a line-up of speakers who have a wealth of industry or subject expertise to share. We look forward to hearing their insights on the industry’s most pressing issues. Here are some of the highlights:

Brad Wall: Western Canada’s Economy: Risks and Opportunities; Offense and Defense 

Brad will speak about the current political landscape and its impact on Western Canada.

Amber MacArthur and Marty Seymour: If the Future is Different Than the Past, is Your Business Ready?

Learn what your business needs to do to adapt to changing times.

Chief Clarence Louie: Cowboys & Indians – Causing Disruption to Create Economic Prosperity

Hear how he turned a bankrupt band into a multi-faceted corporation that employs hundreds of people.

Dr. Frank Mitloehner: Sustainability in Beef – the Nexus Between Productivity and Environmental Performance

A look at environmental mitigation opportunities, especially in the areas of carbon emission reductions, welfare and health.

Dr. Sylvain Charlebois: The Rise of the Conscious Carnivore? The Good, the Bad, and the Awfully Ugly

Advice on dealing with the vegetarian and vegan movements.

Marie-Noelle Desrochers: Trade Agreements That Matter for Canada

An insider’s perspective on governments’ approach to trade matters and the impact it has on the Canadian beef industry.

Brett House: Global Economic Outlook Amidst Rising Uncertainty

What’s ahead for the global economy.

Brett Stuart: Global Beef & Protein Outlook

A view of the global beef landscape, including international trade and health issues.

Brian Perillat: CanFax Market Update

The beef industry’s supply and demand dynamics, and current Canadian price trends.

Art Douglas: 2019-20 Weather Forecast

The upcoming forecast, and a discussion of the impact weather patterns have on the beef industry.

The ever-popular Danny Hooper returns as master of ceremonies, and comedian John Hastings will be entertaining us during the Taste of Alberta dinner on Wednesday evening.

Mark your calendars for another not-to-miss event – you can register here.

Can industry and consumers find common ground on beef?

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Cattle producers and feedlot operators work hard to ensure that the industry operates in a responsible, sustainable way, but many Canadians know little about the beef that’s on their plates. It’s not because they don’t want to know — they have questions about things like how cattle are raised, how the industry contributes to Canada’s GHG emissions and the use of hormones.

These are important questions — ones the beef industry is trying to better answer. Consumers and industry share common concerns, but we don’t always speak the same language. We’re working to change that through events like this year’s Alberta Beef Industry Conference.

The annual conference, which takes place February 15 to 17, is hosted jointly by the Alberta Cattle Feeders’ Association, Alberta Beef Producers, Alberta Livestock Dealers and Order Buyers Association, Alberta Auction Markets Association, and Western Stock Growers Association. This year’s workshops and sessions have been planned to help  producers understand the concerns and perspectives of their consumers.

How cattle producers and consumers can reach an understanding

The beef industry requires a market for its products, and consumers want to make informed decisions about what they feed their families. Is it possible to satisfy both parties? Conference participants will explore this pivotal question, focusing on:

  • Consumer perceptions of the beef industry
  • How to effectively communicate with consumers
  • Branding and storytelling
  • Economic and market outlooks

By gaining a greater understanding of the local and global marketplace, and the attitudes and beliefs of consumers, cattle producers will be better equipped to communicate their stories and provide helpful information. That way, the industry can start to educate Canadians about its high standards of animal care, safety and sustainability and be seen globally as a socially responsible supplier of premium beef.

Over the next few weeks we’ll be interviewing some of the conference speakers to gain their perspectives on this key topic. Stay tuned for next week, when we will speak with Doug Lacombe, of Communicatto, about changing consumer tastes and trends.