The truth about beef production and sustainability

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Canada’s beef producers want consumers to know that they are producing good, healthy food in a sustainable way. 

But, what does sustainable mean, and what are beef producers doing to foster responsible production? For answers to these questions we turned to the Canadian Roundtable for Sustainable Beef (CRSB).

CRSB is a collaborative, multi-stakeholder organization dedicated to promoting sustainability throughout the Canadian beef industry. They have three main pillars of focus: 

1) Sustainability benchmarking – a farm-to-fork assessment of the overall performance of the Canadian beef industry from environmental, social and economic perspectives.

2) The Certified Sustainable Beef Framework, which provides a tool for producers to attain certification against sustainability standards, which can then be communicated to consumers.

3) Sustainability projects, which help advance continuous improvement for sustainability in the Canadian beef industry.

“We define sustainability as a socially responsible, economically viable and environmentally sound product that prioritizes the planet, people, animals and progress,” said Andrea White, CRSB’s community engagement manager.

CRSB has adopted the same five focus areas as the Global Roundtable for Sustainable Beef (GRSB): natural resources; people and the community; animal health and welfare; food; and efficiency and innovation. 

Some recent projects which have come from the organization include the National Beef Sustainability Assessment and Strategy (2016), CRSB Certified Sustainable Beef Framework (2018), collaboration on a Species at Risk on Agricultural Lands project, intended to maintain and enhance wildlife habitat, and a study evaluating consumer perceptions of beef sustainability.

How is the beef industry doing on sustainability?

“One of our priorities is to teach the public that beef production in Canada is already sustainable,” Andrea said. “There are a lot of loud voices out there telling very small pieces of the story, but they often don’t talk about the many ways beef production actually benefits the environment. By working together as an industry, we can tell the whole story, and demonstrate the good work we are doing.”

You can read about the ways beef production benefits the environment in ‘4 things you should know about beef production and the environment’.

Through a combination of sustainability projects and public outreach, the CRSB aims to support continuous improvement in the industry’s sustainability performance, while simultaneously creating public awareness of the true facts about the impact of beef production on communities, animal care and the environment. “Sustainability is a journey, not an end point,” said Andrea.

Cattle feeders and sustainability

Sustainability is a top priority for Alberta’s cattle feeders, so the appointment of Les Wall of KCL Cattle Co., in Coaldale Alberta, to the CRSB Council is good news. 

“We are pleased to have Les Wall, a progressive and innovative producer, join the CRSB Council,” said Anne Wasko, CRSB chair. “We look forward to his valuable expertise and experience in representing the cattle feeding sector on our multi-stakeholder leadership team, to help propel the sustainability of Canadian beef forward.”

To learn more about the work that cattle feeders are doing to improve the sustainability of their operations, check out ‘The beef industry and sustainability: how are we doing and where could we improve?’

The rising cost of hiring temporary foreign workers puts cattle feeders at risk 

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Many of Canada’s agricultural producers rely on the Temporary Foreign Worker Program to help keep their operations running. Even though they would prefer to hire from within the domestic labour pool, there are three main reasons why it is hard for them to find local workers:

1. Farm work is often seasonal, and many Canadian candidates choose to seek year-round work elsewhere.

2. The work can be extremely physical and strenuous, which limits the number of people interested in, or able for, such work.

3. While baby boomer farmers are retiring, young people are leaving rural areas for cities, creating a labour gap.

The agricultural industry collaborated to create a Canadian Agriculture and Agri-Food Workforce Action Plan and have urged the government to adopt their recommendations for addressing the labour crisis.

Why new changes to the temporary foreign worker program will impact cattle feeders

In October 2018, the Alberta government changed the prevailing wages for temporary foreign workers.

For example, the minimum wage for the NOC (national occupational classification, or occupational group) that includes specialized livestock workers and supervisors has increased from $18.43 per hour to $21.63 or more, across the province. That’s a wage increase of more than $3 per hour.

These minimum wages are in addition to other requirements such as supplying housing for workers, so the total cost of hiring a temporary foreign worker can quickly become prohibitive for agricultural producers, even though they desperately need help.

The Agriculture Industry Labour Council of Alberta (AILCA) has written a letter to the federal and provincial governments asking for support, because it is concerned that proposed changes to two programs intended to help farmers with a worker shortage will make it even harder to access labour. You can read more about that in ‘Alberta’s agricultural leaders ask government for help with labour crisis’.

To learn more about the agricultural labour crisis, read ‘12 must-know facts about the agricultural labour shortage and why it matters to Canadians.’

Trans-Pacific trade deal opens new markets for Canada’s beef producers

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A recently ratified agreement between the government of Canada and 10 other countries will provide tariff-free and/or competitive access to key markets in the Asia-Pacific region.

On Oct. 25, The Government of Canada became the fifth member nation to ratify the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP).

CPTPP countries that ratified before Canada were Japan, Mexico, Singapore and New Zealand. The sixth nation to ratify the deal was Australia on 31 October. Because the provisions of the agreement specify that it enters into effect 60 days after ratification by at least 50 per cent of the signatories (six of the eleven participating countries), it will come into force on 30 December 2018.

Canada’s agricultural producers had urged the federal government to be one of the first six to ratify the agreement, allowing Canada to benefit from the early rounds of negotiations and tariff cuts. For beef producers, early ratification is considered key to securing the best terms with the growing markets in Japan, Vietnam and Malaysia.

The Japanese market in particular holds huge potential for Canadian beef producers. The CPTPP will reduce the current 36.5 per cent tariff to 27.5 per cent on Canadian fresh beef and 26 per cent on Canadian frozen beef. Further cuts will eventually bring the tariff down to nine per cent for fresh beef, while frozen beef will ultimately be completely exempt.

The National Cattle Feeders’ Association (NCFA) and Alberta Cattle Feeders’ Association (ACFA) are delighted the Canadian federal government worked so diligently to ratify the deal. The government used a rare walk-around process to pass the 14 Orders in Council required to complete the process.

“Canada is a trading nation,” Jim Carr, Minister of International Trade Diversification, said in a statement announcing the ratification. “The CPTPP will add nearly half a billion consumers to the growing list of places where Canadian businesses can compete and succeed on a level playing field. The ratification of the CPTPP represents another important step toward trade diversification to help the middle class and those working hard to join it to compete and succeed in the global marketplace.”

Helping students choose careers in agriculture 

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Canada’s farmers are experiencing a chronic labour crisis. While they struggle to find workers from a dwindling labour pool, young people leaving rural schools often head to urban centres in search of opportunities.

Organizations such as Inside Education and Agriculture in the Classroom dedicate themselves to bringing agricultural education into the grade school curriculum. Their hope is that by providing students with information on the opportunities in rural areas, more young people will consider a future in agriculture, or in an agricultural secondary education program.

The Alberta Cattle Feeders’ Association (ACFA) sees this and other learning options as valuable for the future of the cattle feeding business. 

Another program, Alberta Education’s Career and Technology Foundations (CTF) is offered to students in grades 5 to 9. As a career development program, it helps students explore their interests and passions, developing learning experiences based on potential careers and occupations.

The program is based on 14 learning outcomes, and students are taught vital skills such as problem solving, planning, decision-making, collaboration and more. Teachers are given the freedom to source their own materials and create lessons that relate to the interests of their students.

To help them create the most engaging and relevant programs, teachers have access to a suite of CTF Challenges, or student-focused learning experiences. Examples include Water for Life in which students explore local watersheds from various perspectives, or What’s your Business?, in which students design, create, market and sell a product, performance or service.

Teachers also have access to external resources, such as those offered by Ag for Life.

An opportunity for agricultural producer groups

Alberta Education has encouraged external stakeholders to become involved in creating CTF Challenges based on their own industry or sector. Templates are provided to help create suitable challenges. Some examples of industry-specific challenges include marketing, vehicle maintenance and energy.

ACFA is working to produce a variety of challenges which will relate the cattle feeding business to curriculum-based outcomes and provide insights into the opportunities that exist in the industry and the different skills required.

Some of the other resources and programs available to teachers and students can be found on ACFA’s Education and Training Programs page.