The four pillars of responsible beef production

Alberta’s cattle feeders take great pride in the crucial role they play in producing our province’s world class beef – and in using responsible and sustainable production methods. Here at [...]

McDonald’s verified sustainable beef – what does that mean for Canadians?

Sustainability is something of a watchword these days, but when it comes to beef, what does it actually mean? That’s a question McDonald’s asked themselves when they made a commitment to source [...]

Feedlot people – veterinarian Lynn Locatelli

This is the second in our feedlot people series, and this week we meet Dr. Lynn Locatelli from Cattlexpressions. Lynn hails from New Mexico, U.S.A., but she’s a familiar sight in Alberta, where [...]

New assessment tool to audit feedlot animal care

Last week on this blog, we talked about the fact that cattle feeders are committed to high standards of animal care – we explained that it’s both good business sense, and the right thing to [...]

3 things you should know about Canadian beef

The availability of certified humane beef has been a hot topic in the last few days, and that’s not a discussion we plan to wade into here. But if the debate has got you wondering about animal [...]

Animal care is a top priority for Alberta’s cattle feeders

In previous blog posts we’ve talked about the ways Alberta cattle feeders are building public trust. Key to that is confidence that cattle feedlots are operating in an ethical and sustainable [...]